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Getting Started with EverWeb 2: The Editor Window

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In the first ‘Getting Started with EverWeb’ blog we installed EverWeb, created our first website Project file and set up some preferences before taking a brief tour of the EverWeb User Interface. We pick up from the previous blog with an in-depth look at the Editor Window’s main features and will have some handy hints and tips to share along the way for first time EverWeb users.

 

Editor Window Basics

The Editor Window is the large white area in the middle of the EverWeb User Interface. It’s your work canvas where you create and edit your web page content. The Editor Window can be used for editing regular web page or Master Page content. Master Pages are ‘template’ pages that you can create and which we will cover in depth in the next ‘Getting Started’ blog.

In the last ‘Getting Started’ blog we created a website Project using the ‘Home’ page style of the ‘Blank’ Theme Template which looks like this…

 

EverWeb New Web Page

Above is the first page of a new EverWeb Project file using the ‘Home’ style of the Blank Theme Template.

 

The blue horizontal and vertical lines indicate the boundaries of each area of the web page in much the same way as a printed page has different areas such as a header, footer, margins and so on (see the screenshot below.)  Use the Window-> Hide Layout menu if you don’t want to see the lines although we generally recommend keeping them visible.

Editor Window Overview

The various areas of the Editor Window. The Top margin area can be seen above the Header area. The co-ordinate system is also shown by the horizontal X axis, vertical Y axis and the 0,0 location in the top left.

Top Margin: You don’t usually see this area as the Top Margin default value is by default set to zero. The Top Margin is directly above the Header and can be used to pad out the top of your web page if needed. This section usually contains no content.

Header: The Header is immediately below the Top Margin and is typically where you place content you want at the top of each web page you create e.g. company logo, navigation menu, social media buttons etc.

Body: Below the Header is the Body area where the majority of your content will go. The ‘Body’ is bounded within the left and right margins and the Header and Footer.

Footer: If you cannot see the Footer, scroll down the Editor Window. Soon you will see the Footer  containing the ‘Made with EverWeb’ logo. The Footer works in much the same way as in a book. Place content here that you want to see on each page such as copyright information, contact details, social media buttons, a site map and so on.

Left and Right Margins: The vertical blue lines define the left and right hand margins of the web page. Change the ‘Content Width’ value to determine the width of your page.

 

Changing Page Dimensions

You can change the dimensions of the page size to suit your own needs e.g. you may want to create a page for mobile phone usage. To change page dimensions use the Page Layout section of the Page Inspector as shown in the above screenshot. The values are displayed in pixels. Typically, web page ‘Content Width’ will be about 980-1000 pixels wide for a desktop or tablet device and about 320-420 pixels for a mobile phone.

When defining the height of the Header, Body or Footer, the values you use are actually minimum values. For example, add a shape to the Body section of the page by clicking on the Shapes button in the Toolbar. Next, click on the rectangular shape. The rectangle appears in the Body section. Now click on the rectangle to ‘select’ it. Square ‘grab handles’ will appear at each corner and at the mid point of each side of the rectangle. If you click and drag on any grab handle the size and shape of the rectangle will change. If you do this, press Cmd+Z to undo the change you have made.

Click and drag the rectangle down the screen. Notice the rectangle’s ‘coordinates’ change. The X-coordinate refers to the horizontal, the Y-coordinate to the vertical. The top left hand corner of the screen represents X=0 and Y=0 (see above screenshot.) If you move right, the X value increases. If you move downwards the Y value increases. If you continue to drag the rectangle down the screen, eventually the Y-coordinate will exceed the default length set for the Content Height of the Body section which is usually set at 1000 pixels. When you release the mouse button, the rectangle will probably be just above the Footer area.

EverWeb works this way so you don’t have to keep changing the page height as you add more content to your page. The page automatically accommodates the extra content by creating more space.

Finally, drag the rectangle upwards until it moves off the Footer and back within the original Content Height again.

 

Moving Objects Around The Page

As we have just seen, moving objects is done just by ‘drag and drop’ and resizing objects is by using the object’s grab handles. If you need to move an object from one section of the page to another, hold the Command key down as you drag the object over the blue border line before dropping it in place.

If you want to delete an object just select it and press the backspace key. Try this with the rectangle. If you want to undo the action press Cmd+Z.

 

Adding Content To The Page

Text: You can add text in a couple of ways in EverWeb. If you want just a short piece of text e.g. a title or heading use a Text Box. Click on the Text Box button in the Toolbar to insert it on the page and start typing. If you have large amounts of text it’s best to use a word processing app and cut and paste the text in to your page. With your text or text box selected, use the Fonts menu and/or the Text Inspector in the Inspector Window add any formatting and styling that you need.

Images: If you are including images on your page, just drag and drop them in from their source location on to your page. Alternatively, use the Media button in the Toolbar to bring in photos from sources such as Apple’s Photos or iPhoto libraries.

Other Media: If you want to add audio or video content, use the built in Widgets in the Widgets tab. Just drag and drop the Widget you need on to the page, then use the options displayed in the Inspector Window as required.

 

Exploring the Editor Window…

Using the Editor Window is best done by trying to create a page that you want for your own website. Here are some more pointers to help you…

Widgets: EverWeb includes 17 built in Widgets which are like mini apps within EverWeb. Probably one of the first ones you will use is the Navigation Menu Widget. Try adding a Navigation Menu in to the Header section of your page. You can find more information in a previous blog about EverWeb’s Navigation Menu Widget.

Setting Page Options: To change the background of the page or browser itself use the Page Inspector. Use the ‘up/down’ arrows for a sub-menu of available options. We will look discuss page settings in more detail in our next ‘Getting Started’ blog.

Changing Object Properties: EverWeb has many different options available for all types of objects. With the object you want selected, use the Shape Options, Metrics and Text Inspectors in the Inspector Window to make the changes you want. You may want to experiment first on a shape, such as the rectangle we used earlier, to see what’s possible.

Adding in Social Media: Use a Widget or the Insert-> Button to quickly add social media buttons to your page.

Grouping Objects: EverWeb allows you to group objects together as one ‘item’. To group objects, first select the objects you want to group by holding down the Shift key and clicking on each object you want to group. Next use the Arrange-> Group menu to group the objects as one item. When you select the grouped item it has a bounding box around the grouped items but no grab handles. To move the group, click and drag one of the objects inside the group rather than any ‘blank’ space that may be within the group’s bounding box.

 

Different Ways To Do The Same Thing

As with most apps, there are many ways to do the same thing in EverWeb. The Menubar and the Inspector Window offer a variety of different options to help you build a website easily and intuitively. Remember that there are also keyboard short cuts and secondary clicking (a two finger tap on a trackpad or magic mouse) available in many places to save you time and effort.

This blog has only scratched the surface of what’s possible, so if there’s something you want to know or if you have a specific question, let us know below. And don’t forget there are plenty of other useful resources available.

  • The EverWeb User Manual: The PDF User Manual can be found on the Help-> EverWeb Manual menu.
  • Built in Video Links: Wherever you see a ‘?’ within a circle in EverWeb there’s a link to a video that relates to the feature next to the symbol
  • www.everwebapp.com: EverWeb’s own website is a great portal to a variety of help options, from tutorials to videos to the Discussion Forum.
  • This Blog: There are many different articles about EverWeb and it’s features functionality and usage to be found here.
  • Social Media: EverWeb can be found on the following social media:

Facebook

Google+

Flipboard

YouTube

Twitter handle @ragesw

 

Until next time when we will explore Master Pages and more!

 

 


12 Ways to Improve Your Photography Website with EverWeb

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photo cover

One of the most important tools a photographer needs apart from a camera is a great website. Whether you are an amateur or a professional, your website represents you, your work, your passion and your personality. In a crowded market how can your photography stand out more amongst the crowd? Here are some EverWeb tips to help you out…

 

1. Use The EverWeb for Photographers Video Course

If you are just starting out with EverWeb, have a look at the ‘EverWeb for Photographers Video Course‘. The nine video course introduces you to EverWeb and the key features photographers need to get a website up and running quickly and easily.

 

2. Remember to include SEO!

This is a key element to remember and should always have a very high priority. Effectively used SEO will help your website be more visible on the Internet as it improves your chances of a higher ranking in search engine results. Make sure to complete your SEO using the ‘SEO For EverWeb Video Course‘.

 

3. Use Meaningful Image Names and ALT Text Descriptions

When shooting pictures, your camera will name photos sequentially e.g. IMG-0001. That’s not great for your SEO, so be sure to rename your images to something more meaningful before you bring them in to EverWeb. Use hyphens to separate each word as that’s better for search engines. And don’t forget to add in ALT Text for your images as well. ALT Text is a descriptive piece of text used to replace the image if it cannot be displayed, e.g. when you are in a reader only mode in your browser.

 

4. Use Watermarks and Copyright to Protect Your Work

Many photographers rightly complain that their images are ‘stolen’ from the Internet. The only practical way to stop this is to watermark your images before you bring them in to EverWeb. It’s also good to add a copyright to each of your web pages as another theft deterrent.

 

5. Show Off Your Personality

Photography is a very personal hobby or profession. Use this to your advantage when building your website. Design your website in such away that it shows your audience who you are, what makes you different from the crowd and what interests you most. Include a photo of yourself on your ‘About’ page, and consider making a blog about your work, experiences, where you’ve exhibited etc. There’s more information on blogging in EverWeb in the ‘How to Blog in EverWeb’ video tutorial.

 

6. Use Social Media To Spread The Word

One of the best ways to spread the word about your photography is by social media. Choose carefully where you want to target your time and effort when promoting your work and pick one or two social media outlets to begin with. Facebook is usually a great place to start so use EverWeb’s ‘Facebook Like’ to add share and like options to your website. EverWeb also includes widgets for Pinterest and Google+.

There are dozens of other social media outlets you can use such as Tumblr, Twitter, Instagram, 500px and so on. Take a look at the social media platforms that interest  and add links to them in EverWeb so you have a two way interaction between your website and social media. Look out for  tools on these websites that help you integrate your website with theirs. For example, Instagram lets you add badges to your website (see screenshots below), just select the badge you want in Instagram. Copy the code generated to the clipboard and paste it into an EverWeb HTML Snippet Widget. In this example, you don’t see the Instagram badge until you publish your website, so start by inserting the badge on a test web page or in an inconspicuous place on one of your web pages to see how it looks.

 

instagram badge screen

Log in to your Instagram account and go to your settings. When you select the badge you want, copy the all of the code in the code box to the clipboard.

 

Instagram code inserted in to EverWeb's HTML Snippet Widget

In EverWeb add an HTML Snippet widget to your page. In the Widget Settings paste the code from Instagram. The badge will only display when you publish your website.

7. Use EverWeb’s Image Gallery and Image Slider Widgets

EverWeb’s Image Gallery and Image Slider widgets give you many different options to display your images. Use these widgets to create image galleries and slideshows tailored to your audience. Always put similar content together on the same page and have all your photos sized the same, in the same orientation and in the same resolution as it’s more professional. If using a slideshow, try to avoid using the thumbnails feature so that you can maximize your screen real estate for each photo and keep the visitor focused at the same time. And don’t forget to use the EverWeb’s Fonts button to change the font type, size and style of the Image Gallery and Image Slider widgets.

If you need something more specific than the Image Slider and Image Gallery widgets, check out the EverWeb discussion forum and the 3rd Party Products section.

 

8. Use High Quality Images

Images are going to look their best at Retina display level. They will be shaper and more detailed. Take a look at the ‘Retina Ready Images’ video tutorial for all the details on ‘Making Images Retina Ready‘. High Quality also refers to your own quality of work. Show your best photos and not the average ones!

Image should always edited in a photo editor before you bring them in to EverWeb. Programs such as Photoshop, Pixelmator, Gimp and even Preview are all fit for purpose. Within EverWeb you may find that Masking is a handy option not to forget! Don’t forget to check the size of your image files as well as if they are too large  your page download speed will be severely affected. Use the ‘Assets List’ as a check (see below) and adjust your image file sizes in your photo editor as needed.

 

9. Sell Your Photos Using EverWeb’s E-Commerce Features

If you are a professional photographer, you may want to offer your photos for sale. In EverWeb the PayPal Widget acclaimed widget has been considerably expanded offering a wealth of options to choose from.

If you use stock photo websites such as Shutterstock or 123RF to sell your photos add a hyperlink to your website to take your visitors to your stock photo page or add a link to your Navigation Menu as shown in our ‘Linking To An External Webpage In EverWeb’s Navigation Menu‘ video,

The images you use in EverWeb are stored in the Project ’s Assets List. Use the Assets List to search for photos and to check image file properties such as image dimensions, file size and image resolution. If  your page it loading slowly when published check to see if the size of one or more of your images is causing the problem. If this is the case,  reduce the file size by adjusting the images size and resolution in your photo editor.

 

11. Making Your Photography Website Mobile

The world is an increasingly mobile space, so having a good presence on any mobile device is a must. Testing is really important here to make sure that your photographs download quickly. Slow loading websites are the main reason why people click away to another site!

 

12. Make Contact Easy!

Making contact with your target audience should be simple quick and easy. Make your contact page reflect this! EverWeb’s Contact Form is ideal as it’s clean and simple to use!

 

Are you a photographer with a website built using EverWeb? Do you have any tips or tricks to share? Let us know below!

 

 

EverWeb Highlights: November 2015

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EW Logo

November marked EverWeb’s second anniversary since launch with a new beta test version  (1.9.5) available for testing. There are also blogs highlighting the new version 1.9 features, tips on masking and a special spotlight on websites for photographers… Enjoy this month’s Highlights and let us know if you have any comments, we’re here to help!

 

Happy Birthday EverWeb!

EverWeb was first released to the public in November 2013 and since launch has garnered great reviews from iMore, Tuaw, MacLife and more. The EverWeb team’s goal was to deliver frequent updates to keep pace with today’s rapidly moving tech landscape and to give you the features you wanted most. Now at version 1.9, you can see below that EverWeb’s added a wealth of features and enhancements since 1.0 but still remains the most user friendly website building product there is!  Here are just some of the features we’ve added since version 1.0…

  • Master Pages
  • Password protection features
  • 404 page not found and 301 redirect features
  • Powerful PayPal E-Commerce Widget
  • Integrated video tutorials
  • Direct to FTP Publishing
  • Enhanced Image Gallery and Image Slider Widgets
  • Retina Display support
  • New UI for OS X Yosemite
  • Alt Text support for better SEO
  • Mask button in the Toolbar
  • Google Fonts Support
  • Header Text Widget
  • Auto Save
  • Navigation Menu Widget Enhancements
  • Back Up Projects feature
  • Duplicate Project feature
  • Popup Window Hyperlinks
  • Fixed Position and Full Width Support
  • Enhanced Asset Management features
  • Great SEO support for mobile websites
  • Faster redirects for mobile websites
  • Google optimised mobile websites
  • Improved, faster publishing and uploading speeds
  • Smaller, faster loading websites with improved caching
  • Show/Hide Toolbar and Presentation Mode
  • Over 40 Theme Templates included
  • 17 built in widgets that extend EverWeb further
  • Language support for Spanish, Japanese, German and Italian

 

…and there’s much, much more that we don’t have the space to include here!

To make sure you’re up to date with the latest version,  just launch EverWeb and select the ‘EverWeb-> Check for Update’ menu option. As we look forward already to 2016, there’s lots being planned for EverWeb’s third year, so stay in touch. Our ‘Keep up to date with EverWeb’ section below tells you how…

 

EverWeb Latest News

EverWeb version 1.9 was released the public in October. November saw a new version, EverWeb 1.9.5, enter beta test. It’s available from the EverWeb discussion forum if you want to test it out. The beta test version focuses on speed, memory efficiency and stability as well as including requested improvements. Remember not to use ‘live’ Projects with the beta version and to always back up your Project files when using beta test products!

 

Our Latest EverWeb Blog Posts

November’s Blogs focused on those small but important new features and enhancements that were included in EverWeb version 1.9. For photographers with their own websites, there’s a special focus blog on how to get the most out of your website. We always welcome your comments and feedback, so let us know what you think below!

EverWeb Highlights: October 2015

Improvements in EverWeb 1.9 You May Not Have Noticed

12 Ways To Improve Your Photography Website With EverWeb

 

Our Latest EverWeb Video Tutorials

EverWeb’s YouTube channel has two new videos explaining how to add a link to another website in the Navigation menu and how to use EverWeb’s masking feature to crop images within the product.

Linking To An External Webpage in EverWeb’s Navigation Menu

How to Mask An Image In EverWeb – Cropping images in EverWeb

 

Keep Up to Date With EverWeb

Keep up to date with EverWeb on social media. For the latest news, features, tutorials, blogs, comments and more just click on your choice below or use our Twitter handle @ragesw

Facebook

Google+

Flipboard

YouTube

Twitter handle @ragesw

Or leave a comment in the ‘Reply’ section below if you have any questions or want to know more…

Take Control of ‘404 Page Not Found’ Messages in EverWeb

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404 Page Not Found error trapping page

Create effective 404 Page Not Found error trapping pages in EverWeb.

Have you ever tried to access a website pageant got a ‘404 Page Not Found’ instead? It’s a problem that Internet users come across on a regular basis. ‘404 Page Not Found’ also has siblings such as

404 Error

404 Not Found

Error 404

The requested URL [URL] was not found on this server

HTTP 404

Error 404 Not Found

404 File or Directory Not Found

HTTP 404 Not Found

404 Page Not Found

A ‘404 Page Not Found’ message is in fact an HTTP (HyperText Transfer Protocol) standard response code. The ‘404’ response code can occur for many reasons when you’re trying to access a website page on a server e.g. the link to the page you are looking for is either dead or broken as the page has either been moved or removed. The message may also occur if you have simply mistyped the name of the web page in your browser’s search box.

 

Why Are ‘404’ Type Messages Important?

If a visitor to your website comes across a broken or dead link (e.g. you have moved, removed or renamed a page but not updated the link to it) they will get the standard ‘404’ type message. The visitor can click the back button in their browser to go back, or they could move away from your website and search elsewhere instead.

The important part of a ‘404’ message is how to direct your visitor to where you want them to go next if this error occurs e.g. back to your Home page. In this way you keep your visitor inside your website so they’re less likely to leave for a different website.

Capturing and redirecting visitors who get a ‘404’ message adds professionalism to your website. Even though many of us are Internet savvy, there are still many Internet users who will be baffled by ‘404’ type messages. Giving these visitors information on how and why the ‘404’ happened is both informative and educational.

 

What Can I Do About ‘404’ Type Messages?

The easiest way to control ‘404’ type messages is to create an error trapping page in EverWeb that captures the ‘404’ event and provides your visitor options on how to proceed. This ‘error trapping’ page can also tell the visitor why they have arrived there and not at the page they expected!

 

Making Your Own ‘404’ Error Trapping  Page

You can trap a ‘404’ error and redirect your visitor to an error trapping page where they navigate your website again. Here’s how to do it…

  1. Create a new page in your EverWeb Project and give it an appropriate name e.g. ‘404 Page Not Found’. Do not include the page in any Navigation Menu. If you have mobile website pages in your Project also create a mobile version of your 404 error page too.
  2. In your error trapping page, include a link to your Home page or include a Navigation Menu. In this way the visitor has a way to return to your website.
  3. Try to include an explanation in simple language as to why the user has been directed to the page e.g.
    1. The page you are trying to access is no longer available or
    2. The link to the page your are trying to access is broken or not available or
    3. There is an unspecified problem
    4. Include a contact email address if visitors want to contact you about their problem
    5. Or just include all of the above!
  4. Once you have finished the mobile version of the page, go to the Inspector Tab. In the ‘Mobile Settings’ section check the box for ‘This page is for mobile devices’. For the page you created for desktop environments, again go to the ‘Mobile Settings’ section. In ‘Mobile Page’ drop down select the mobile error trapping page. These steps will ensure that the visitor will get the right style of page if they get a ‘404’ type error.
  5. If you have an EverWeb+Hosting account go to your Site Publishing Settings either by clicking on your Project name in the Web Page List, or by using the File-> Edit Publishing Settings menu. Check that the ‘Publish To:’ drop down box shows ‘EverWeb’. Scroll down the settings page until you get to Advanced Options. The only option in this section is ‘Not Found Page’. Use the drop down menu to select your 404 Page Not Found error page. That’s all there is to do!
  6. If you do not have an EverWeb+Hosting account and use your own host provider, they should be able to tell you how to include a link to your ‘404’ error trapping page within their own Control Panel. Note also that your host provider may offer other alternatives for capturing and dealing with this type of error.
  7. Once you have all the setup steps completed, publish your website. To test your error page, all you have to do is to type in the name of one of your websites web pages incorrectly. The error page should show up!

 

How Can I Avoid Getting ‘404’ Type Errors?

As always the best way to avoid your visitors getting ‘404’ type messages is by testing your website’s links. This is especially true if you have set up links by hand. You should also document your website and it’s links so that you always know where they are and where they should link to.

 

Have Fun With the ‘404’

404 error pages have come to be renowned for their humour, trying to bring a bit of a smile to the error message. There are lots of examples out there and even a website especially dedicated to the subject at http://www.404errorpages.com

 

If you have designed a fun ‘404’ page why not share it with us! And don’t forget there’s also a video walkthrough available on YouTube!

 

Introducing EverWeb version 1.9.6

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We are happy to announce that EverWeb version 1.9.6 is now available for download for anyone with an active license. Please read the information in the ‘How to Update to EverWeb 1.9.6’ section below before updating.

 

EverWeb 1.9.6 Features

EverWeb version 1.9.6 focuses mainly on stability and performance enhancements and includes the following:

  1. EverWeb will upload a robots.txt file to avoid Google error messages
  2. New ‘Made with Love with EverWeb’ button added to the Insert-> Button Menu
  3. A number of new Theme Templates are available for download from the EverWeb-> Check for New Templates… menu
  4. Fixed the link to the popup window option where it would resize the popup window if the browser was too small
  5. Fixed issues with dragging images from Photos
  6. Publishing optimizations and speed improvements
  7. Fixed issues with exporting images that were masked
  8. Objects with shadows on Master Pages are now exported properly
  9. Fixed an issue with Header Tags not updating properly after editing them
  10. Improved French localization
  11. Picture frames now draw correctly for rotated images/shapes
  12. Fixed a Fonts Window issue when selecting fonts
  13. EverWeb will not try to connect online if there is no Internet connection
  14. Fixed a crash when copying and pasting styled text from some third party applications into EverWeb
  15. Fixed image frames and shadows not being exported properly if used on a page with a master page

 

How To Update To EverWeb 1.9.6

You can easily update to EverWeb 1.9.6  by

  1. Launching EverWeb and going to the EverWeb menu at the top of the screen and selecting ‘Check for Update’ or by
  2. Downloading EverWeb from the EverWeb website.

Remember, you won’t lose any previous data when updating since your website project files are stored elsewhere on your computer.

If you purchased EverWeb as a standalone product the upgrade will not be free if your license has expired. You can check your license expiry date at any time using the EverWeb-> Preferences… menu. The ‘Next Due Date’ in the ‘Account’ tab shows the date your license is due for renewal.

The EverWeb Standalone license entitles you to EverWeb plus one year of upgrades and support. You can always use your purchased version of EverWeb without ever paying again. If your EverWeb license has expired and you want to renew it to receive another year of updates and support, click on the ‘Manage Account’ button. This will take you to the EverWeb Client Area.  Select the Services-> My Services menu. On the ‘My Products & Services’ page, double click on the EverWeb product that has expired. The ‘Manage Product’ page is where you renew your license. Once you have renewed your license, use one of the above ways to update to the new 1.9.6 version.

If you do not want to renew your EverWeb license but have already downloaded EverWeb version 1.9.6 you will not be able to publish your website(s). In this case, you can easily re-download EverWeb version 1.9.0. Follow the instructions in the above paragraph to get to the ‘Manage Product’ page. On the left of this page, select ‘Downloads’ and choose the version of 1.9.0 that you need either the OS X 10.6 version or OS X 10.7 and later version.

 

The EverWeb User Survey

We would love your feedback to help us improve EverWeb and we’ll extend your EverWeb Standalone Upgrade/Support plan or your EverWeb + Hosting account plan by one month just for filling out our short survey. Just click on the link below!

EverWeb April 2016 Survey

Thanks for taking the time to complete the survey. Your feedback is important and we will use it to improve EverWeb. So let us know your thoughts and we’ll use your feedback to make EverWeb even better!

Getting Started With EverWeb 3: Master Pages

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One of the key features of EverWeb that any new user will want to quickly take advantage of is Master Pages. A Master Page is like pre-printed stationery that you design yourself – effectively a ‘template’ that can be attached to your web pages to give them a uniform look and feel. If you update your website at a later date, t’s easier as you just need to edit the Master Page and the changes will be applied to all the web pages the Master Page is attached to. Master Pages are an essential time saving tool as well as giving your website a consistent look and feel throughout.

 

Why Use Master Pages

Master Pages are useful as much of the work you do to build your website is focused on the ‘template’ pages you create. Once attached, you can focus on the regular web page’s content as the ‘background’ work has been done already.  You can create more than one Master Page if you have specific requirements. For example, a website for a media company may require a Master Page for each specific part of it’s business such as music, television, film, podcasts and so on. In this case it may be advantageous to have a specific Master Page for each section of the website.

Master Pages are great for setting page layout defaults e.g. header height, content width, background colors etc. Pages with predefined defaults create design consistency for you and your website visitors e.g. you probably want your company logo in the same place on every page. Placing the logo on a Master Page achieves this goal quickly, easily and consistently.

Master Pages enable you to make global changes from one place. Any changes made to your Master Page will be reflected in all the web pages that use it e.g. you may have a Google+ button on your Master Page. If Google updates the button, you can easily update your website by updating the Master Page and republishing. All the your web pages using that Master Page will be automatically updated.

 

How do Master Pages Work?

Master Pages work in the same way as regular web pages so editing them is done in exactly the same way. A Master Page is like a layer underneath a regular web page. As such, all the objects on a Master Page lie beneath the objects of the regular web page that it’s attached to. You’ll notice that when you attach a Master Page to a regular page all it’s objects are ‘locked’ with a black page symbol. The only way to edit these objects is to edit the Master Page itself.  Sometimes it may be necessary to ‘float’ Master Page objects on top of the regular web page objects instead of underneath them. This can be done using the ‘Always On Top’ option in the Arrange menu or from the Metrics Inspector. For more information please take a look at the Blog Easily Create ‘Sticky’ Buttons in EverWeb.

Once created, a Master Page is ‘attached’ to one or more regular web pages.

 

Master Page example

An example Master Page with a Navigation Menu Widget in the Header, a photo backdrop and company logo in the Body area, and Social Media buttons, contact details, copyright info and the Made with EverWeb logo in the Footer.

 

What to Include in a Master Page

It’s best to include objects in a Master Page that you want to appear on every page, or on a group of pages, in your website e.g. Social media buttons, navigation menus, company name, logo, copyright information etc. (See screenshot above.) Before adding objects to your Master Page it’s worth taking time to note down which objects you expect to appear regularly on your website pages. From this exercise you may find that you only need to use one Master Page. You may also find that you could benefit from more than one Master Page!

Remember to include any defaults that you want to apply to all pages such as Page Layout settings and styling options such as backgrounds, shapes, logos or color schemes. Additionally, Master Pages do not usually contain any page related content as this is usually added in the regular web page itself, although sometimes you may need to add some headings in to the Master Page. As such, the body area of the Master Page is usually empty of content.

 

Creating a Master Page

Master Pages can be created in a number of ways:

  1. Using the ‘New Master Page’ button in the blue Master Page area of the Web Page List. If you do not see the blue area, or the button, it may be hidden from view. Drag the separator line down the Web Page List until the blue area becomes visible again.
  2. Using the File -> New Master Page… menu option.
  3. By right clicking in an empty part of the blue area and selecting ‘New Page’ from the menu that appears.
  4. Using the ‘+’ button in the ‘Master Page’ section of the Page Inspector.

 

Using a Master Page

When creating a Master Page follow the instructions by either selecting a Theme Template style or a blank style. Once created your Master Page is added to blue area of the Web Page List. Next…

  1. Name the Master Page in the same way you would for a regular web page by double clicking on it’s name and overtyping the old name with the new one and pressing the Enter key to finish.
  2. Set up the Page Layout and Page and Browser Backgrounds as you want using the Page Inspector.
  3. Add the objects and Widgets you want e.g. a Navigation Menu Widget in the Header, a rectangle as a background shape, logos, buttons etc.
  4. Once you have completed the Master Page layout, create a new regular web page using the ‘Add Page’ button in the Toolbar. Name the regular web page in the same way as described above.
  5. To attach the Master Page to the regular web page, go to the Master Page section of the Page Inspector. Click on the drop down list and select the Master Page you want.
  6. You should now see the Master Page objects appear on your regular web page. As mentioned before, Master Page objects have a black page symbol in their top right hand corner and cannot be edited from a regular page.
  7. You may also notice that some options you used on the Master Page are greyed out in the Page Tab of the Inspector Window e.g. Page Layout options, Page and Browser Backgrounds etc. Again, these options can only be altered by editing the Master Page itself.
  8. Conversely, some Page Inspector options cannot be used on Master Pages e.g. Header/Footer Code and Mobile Settings sections are only available for use on regular web pages.

With the Master Page attached, you can now add objects to your regular page as desired.

 

Making Changes to a Master Page

You can make changes to your Master Page whenever you want. However, bear in mind that if you do make changes you should check all of the regular pages that use that Master Page afterwards using EverWe’s Preview button in the Toolbar. Any changes you make may affect the way in which the regular page looks e.g. be aware of any overlapping content or objects that encroach upon your page margins!

 

Getting the Most from Master Pages

There are a couple of EverWeb features that you can use effectively on Master Pages. Check out the Blogs Easily Create ‘Sticky’ Buttons in EverWeb and ‘How To Make Fixed Headers in EverWeb for more information on the ‘Always On Top’ and ‘Fixed Position’ features.

If you have created a regular page instead of a Master Page by mistake, you can easily ‘convert’ it by dragging and dropping the regular web page from the grey area of the Web Page List into the blue area. The will create a copy that can be used as a Master Page.

 

Master Pages are an essential tool for all EverWeb users. Getting to know them at the start of your website project will save you a lot of work both now and in the future!

If you have any questions about this blog please let us know! We’re happy to help. And don’t forget there are plenty of other useful resources available on all aspects of EverWeb.

  • The EverWeb User Manual: The PDF User Manual can be found on the Help-> EverWeb Manual menu.
  • Built in Video Links: Wherever you see a ‘?’ within a circle in EverWeb there’s a link to a video that relates to the feature next to the symbol
  • www.everwebapp.com: EverWeb’s own website is a great portal to a variety of help options, from tutorials to videos to the Discussion Forum.
  • This Blog: There are many different articles about EverWeb and it’s features functionality and usage to be found here.
  • Social Media: EverWeb can be found on the following social media:

 

Facebook

Google+

Flipboard

YouTube

Twitter handle @ragesw

 

 

Next Time: Using Search Engine Opimization (SEO) in EverWeb.

 

 

Getting Started with EverWeb 4: Learning About SEO

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When you start using EverWeb your focus will most likely be on learning the product as quickly as you can so you can get down to the task of creating the web pages you want for your website. One thing you may not immediately think of is how to attract visitors to your web pages once you have published your website to the Internet. This is where Search Engine Optimisation, or SEO, comes in as it is the process by which you make your website as visible as possible to Internet search engines. EverWeb lets you easily add SEO in to your web pages but knowing what SEO is and where to use it effectively in EverWeb is essential. Once you have this knowledge you will vastly improve the likelihood of having  your web pages found by potential visitors.

 

About SEO…

When talking about SEO we typically think of Google which is natural as it’s the world’s most popular web search engine with 67% of the US search market according to Search Engine Journal. However, Google is not alone as the Microsoft’s Bing/Yahoo! search engine alliance also has a strong presence with a 29% market share. SEO applies to all search engines, although their approaches towards implementing SEO strategies may differ.

In addition to the sometimes differing SEO approaches of the search engine giants, SEO itself is constantly evolving as our needs and requirements change. Today we use mobile devices more than desktop ones and so perform more search on mobile devices then we did ten years ago so all mobile websites need to have SEO. Google has even prioritised SEO for mobile over SEO for desktop devices. Social media is also more in our lives than ever before and Microsoft’s Bing search engine weighs this factor moe in it’s search results than it used to. Such factors as these, driven by advances in technology, influence how search engines need to rank search results when you are looking for something on the Internet. For example, Google uses over 200 factors to determine how a web page is ranked and these factors are constantly in flux due to the factors outlined above. The ever increasing paced complexity of change can make SEO appear to be a minefield to navigate.

 

Making A Complex Problem Simpler

The ever changing dynamics of SEO can be bewildering when starting to work with it. However, successful SEO can be achieved once we realise that SEO is a just a process that helps improve websites and/or web page visibility in search engine results page rankings. There are good and bad practices to be aware of that will either help promote, or penalise, your page rankings. There are also no guarantees either with SEO as to the results rankings you will achieve. As mentioned earlier, the science behind SEO is constantly evolving so the best you can do is to stay up to date with SEO developments from Google and Microsoft/Yahoo! and the possible effects of such developments on your website’s page rankings.

 

Doing Your SEO Homework

SEO works by looking for ‘Keywords’ to help search engines find your website’s pages using specialist software known as web ‘crawlers’ or ‘spiders’. These software tools keep search engines indexed and web content up to date.

As such, using the right kind of Keywords will benefit your website as search engines will find your web pages more easily. So you will need to take some time to do your homework by researching what Keywords are best to use. Using generic words for your Keywords, e.g ’software’, will result in your website never being found. Google ‘software’ and you will get over 2,350,000,000 results. So be specific with your Keywords e.g. if you are a software vendor you may sell specific software, e.g. EverWeb, so use ‘EverWeb’ rather than ‘Software’ as a Keyword. This approach helps narrow the search focus and increases the chances of potential visitors finding your website. When thinking about Keywords for your own web pages, try to think about the words you would type in to find your own website quickly.

As Keywords are important it’s necessary to choose the best words to help your website stand out from the rest. Both Google and Microsoft have Keyword Planning tools for just this purpose.

When you have found your list of Keywords, select just a few of them to actually use. If you have too many Keywords you will probably lower the impact of your SEO. Google, for example, penalises websites that use ‘Keyword Stuffing’. It’s also good to remember that too many Keywords may impact your visitor experience in a negative way. Always prioritise your website content over the need for SEO.

 

Putting It All Together In EverWeb

When you have done all of your SEO homework, how do you translate it into practical use in EverWeb? There are a number of places to target for your SEO, most of which you can find on the Page tab of the Inspector Window.

1. File Name: Each web page has a file name which you can use to act as a Keyword.

2. Navigation Menu Display Name: SEO likes to find links to other pages so this is a good place to use your Keywords. Remember not to sacrifice the usability of your website for the sake of SEO.

3. Web Page Title: This is the text at the top of the browser window which is an ideal place to add in Keywords. Again, remember prioritise your visitor experience over better SEO.

4. Web Page Description: Although not directly used in SEO it’s a good idea to include some Keywords in your Page Description if it is relevant and appropriate to do so.

 

SEO Good Practices

When using SEO remembering to follow a few good practices will help promote your web pages…

 

1. Your Website Content

Your web page should contain original, good quality content. Both Google and Microsoft’s Bing look for fresh, quality content that is well written and easy to search for by their web crawlers. Your page content should be relevant to what web page, and website, is aiming to achieve. Always focus on good content rather than on SEO. Whilst SEO is important, the content and visitor perception of your website is more important.

2. Use Images Effectively

Use images properly in your website. Using appropriate quality images can instantly convey your meaning, or message, better than words can. When using images remember to add in some text describing the image in the Alt-Text section of the Shape Options Tab. The description should be brief but descriptive of the image itself. The Alt-Text function is also useful if an image does not appear on the page as it will be replaced by the descriptive text you have added in. Using Alt Text in your website may help search engines find and promote your website better.

3. Use Hyperlinks

Web crawlers like to see links in your pages to other pages within your website or to pages on other websites. So, use EverWeb’s Hyperlinking to do this. When you create a Hyperlink try to make the linking words something that is unique. Many websites say things like ‘click HERE’ where ‘HERE’ is the linking text. However, as we mentioned earlier, ‘HERE’ is used everywhere on the Internet! So if I want to take you to a video tutorial on Hyperlinking I could say click on the link here or I could say look at the Video Tutorial on Hyperlinking in EverWeb. For SEO, the second approach is much better.

4. The Heading Tags Widget

The Heading Tags Widget can be used to explicitly draw search engine attention to specific title text and headings in your web page. Whilst it may be useful to your SEO, it is something for advanced EverWeb users some HTML to use. The  Heading Tags Widget video tutorial will get you acquainted and we will discuss the use of this Widget in a specific blog in the near future.

 

Useful Resources for SEO in EverWeb

In addition to the Good Practices outlined above, you can find out more about using SEO in EverWeb using the following resources:

 

Blog Content

How To Use EverWeb’s SEO Features

Video Tutorial Content

The SEO for EverWeb Course

Adding Alt Text, or Alternative Text to Images in EverWeb

SEO For EverWeb – Heading Tags

Meta Keywords – SEO For EverWeb Video Course

Webpage Content – SEO For EverWeb Video Course

 

Using SEO in EverWeb is easy to implement using the above guidelines. Creating and maintaining good practices will help you successfully optimise your website to achieve the best search page rankings possible. Keeping abreast of Google and Microsoft/Yahoo!’s developments in SEO will also help you, and your website, up to date in the future. And remember, as always, to always keep your visitor experience as your number one concern over SEO rankings.

 

Next Time: In our next instalment we will look at the Web Page List and build navigation menus for your website.

 

As always let us know if you have any comments and questions. We’re happy to help. You can also find EverWeb on the following social media platforms:

Facebook

Google+

Flipboard

YouTube

Twitter handle @ragesw

 

Getting Started with EverWeb: 5 The Web Page List

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One of the most important parts of the EverWeb User Interface is the Web Page List as it is where all the web pages you create are listed. The Web Page List has many different functions and features which are explored below.

 

Web Page List

The Web Page List lists all of the pages that you create in your EverWeb website project. The blue colored Master Page List contains  one Master Page – ‘Resort Master Page’. The grey colored regular page list includes the website’s Home Page,  a Directory Page called ‘Resorts’ containing three pages used in Drop Down Navigation Menu and an About Us page.

The Web Page List Structure

The Web Page List (WPL) runs down the left hand side of Everweb’s User Interface and has two sections separated by a splitter line (see above screenshot.)  The blue section at the top is the Master Page List. The grey area below it is the regular page list. Between the sections is a ‘splitter’ line which can be moved up and down to show more or less of the Master Page List from view. If you move the splitter line up high enough you can hide the Master Page List altogether this usually is not recommended. To move the splitter line, click and drag it up or down to where you want it.

If you have long page names in your website project click and drag the WPL’s right hand margin to the right to see more of the page names. Conversely click and drag the margin to the left to see less of the page names.

Both sections of the WPL allow you to create, select and delete pages. If you secondary click (a two finger tap) on a page name a context sensitive menu appears with options listed below. If you secondary click on the top line of the great area containing the website name, only ‘New Page’ and “Clear ‘Using Assets’ Indicator” are available.

New Page: Creates either a new Master Page or a new regular web page. Alternatively, you can create pages using the menus, shortcut keys or the Toolbar ‘Add Page’ button (for regular web pages only).

Rename: Opens the editing box for the highlighted page where you overtype the page name with a new name. It’s actually quicker to double click on the page name to edit it.

Delete Page: Deletes the highlighted page immediately. If you delete the page by mistake press Cmd+Z straight way to undo the action.

Duplicate: This is a useful option when you want to create a new page that is similar to the one you are highlighting

Convert To Directory: This menu option is only available in the regular page list. Regular pages can be converted to Directory Pages. A directory is like a folder that you put web pages in to. In EverWeb, directories are also used for Drop Down Navigation Menu structures which are discussed in detail below. Once you convert a regular page to a Directory Page, you can’t change it back. If you have have converted the wrong page in to a Directory Page, press Cmd+Z immediately to undo the action.

Clear ‘Using Assets’ Indicator. EverWeb has a feature in the Assets tab to find all pages that are associated with a particular Asset e.g. if you have a picture that is used on more than one page you can find which pages it is on. First go to the Assets Tab and highlight the picture’s filename. Next, secondary click on the filename and a menu appears that  includes the option ‘Find Pages Using Asset’. When you click on this option, all pages using the picture will be highlighted in yellow in the WPL. To clear the yellow highlight, click on the “Clear Using Assets’ Indicator”.

 

Web Page List Icons

The top of the grey regular Web Page List is headed by a line containing a triangle symbol, a folder or globe icon and the website project name. If you click anywhere on this line the Editor Window changes to the website project’s Site Publishing Settings. Use this dialog box to tell EverWeb where to publish your website to.

When setting ‘Publish To’ in the Site Publishing Settings the Publishing icon to the left of the website name changes to reflect your choice of publishing location.  If you choose ‘Folder’, the icon becomes a folder indicating that you are publishing to your local hard disk. Publishing to ‘Folder’ is useful when building your website so you can safely test it before going live. The Globe icon is displayed when publishing to the Internet, either to EverWeb (if you have an EverWeb+Hosting plan) or via FTP to your own host provider.

The Triangle symbol on the left hand side of the top line expands or collapses the content beneath it. If you click on the triangle at the top of the grey WPL area, all the pages beneath it ‘collapse’ and are hidden from view and the triangle points to the right instead of downwards. Click the triangle again to ‘expand’ the view and make the pages visible again. The triangle appears whenever you use directories which is useful if you don’t need to see the pages contained inside them or when you want to have more vertical display space available in the WPL. The triangle symbol also appears in many other areas of EverWeb such as in the Page Tab of the Inspector Window.

On the right of the Publishing icon is the website project name. By default this is initially set to ‘NEW WEBSITE’. To rename you website project double click on the name and type over it. Press Enter to finish.

Web Pages, either Master Pages or regular web pages, use the Page icon and directories use the Folder icon. These icons  can be either grey or red in color. When an icon is grey it means that the page or folder has not been changed since it was last published. When the icon is red, the page or folder has been changed since it was last published. For example, if you edit a Master Page, all regular pages using it will change to a red icon in addition to the Master Page’s page icon itself.

When you select a page in the WPL, a ‘dot’ to the right of the web page name displays providing an additional visual indicator that the page is currently selected.

 

The Master Page List

The blue colored Master Page List is where you create, select, manage and delete Master pages. There are a number of different ways to create a Master Page: The ‘New Master Page’ button, the File -> New Master Page… menu, the keyboard shortcut ^Shift+Cmd+N or the “+” symbol in the Master Page section of the Page Inspector. Additionally, secondary clicking in the blue Master Page section you display a context sensitive menu including the ‘New Page’ option.

Master pages are listed in the order you create them and cannot be moved as you can with regular pages. In addition, you cannot create Directory Pages for Master Pages.

To delete a Master Page, select the page in the Master Page List and press the backspace key. The page will be deleted immediately. If you delete a Master Page by mistake, press Cmd+Z immediately to undo the deletion. Remember that if you delete a Master Page it will be removed from all the regular web pages that it was attached to.

TIP: If you have designed a regular page that should have been a Master Page, drag and drop it from the regular page list in to the Master Page List area. This creates a copy of the page in the Master Page List.

 

The Regular Web Page List

Adding regular web pages to the WPL is done in much the same way as for Master Pages: The ‘Add Page’ button in the Toolbar, the File -> New Page… menu, the keyboard shortcut Cmd+N or secondary clicking in the grey regular web section to display a context sensitive menu including the ‘New Page’ option.

Deleting regular web pages also works in the same way, just highlight the page in the the WPL and press backspace. Again, if you have made a mistake, press Cmd+Z to immediately undo the action.

Regular web pages and Directory Pages in the regular page list section can be moved by dragging and dropping them to where you want them. If you are using EverWeb’s Navigation Menu Widget it will inherit the page order of the regular page list so ordering  pages appropriately is important. To exclude pages from the Navigation Menu Widget un-tick ‘include page in navigation menu’ in the Page Inspector for the page(s) you want to exclude.

 

Directories

EverWeb uses directories in the regular page list of the WPL for a number of different purposes. The main reason is that they provide the structure needed for drop down menus in the Navigation Menu Widget. As you can see in the screenshot above, the pages Bali, Palm Springs and  Malta are in the Directory ‘Resorts’. For more information on the Navigation Menu, please see the blogs on Adding a Menu and Styling Options for EverWeb’s Navigation Menu Widget. Directories are also useful if you want to create your own blog in EverWeb or if you just want your website’s pages properly organised.

To create a directory first create a regular page. Next secondary click on the page you just created and select ‘Convert to Directory’ from the menu. The page icon changes to a folder icon indicating that the page has been converted. Note that once you converted a regular page you cannot change it back. If you realize that you have converted the wrong page, press Cmd+Z to immediately undo the action.

To add a page into a directory drag and drop an existing page underneath and to the right of the directory, then drop it in place. You will see a guide line to help you when you perform the move. Once you have dropped the page in to the directory, you may need to click on the triangle to the left of the folder icon to see the page you have just dropped in there.

If you don’t have existing pages to add in to the directory, just highlight the Directory Page name and secondary click to bring up the sub menu. Select ‘New Page’ and choose the template you want to use. The page is added in to your Directory structure.

You can move pages within a directory just by dragging and dropping them to their new location. You can even take pages out of the directory altogether by dragging the page to the left and either up or down until the page is outside of the directory structure, then dropping it in it’s new location.

 

The Web Page List offers a flexible and easy way to organize your website project. Getting familiar with the Web Page List will also help improve your workflow as seen by some of the shortcuts outlined above.

In the next instalment of the Getting Started with EverWeb Guide we take a look at the Assets Tab.

 

As always please let us know if you have any comments and questions. We’re happy to help. You can also find EverWeb on the following social media platforms:

Facebook

Google+

Flipboard

YouTube

Twitter handle @ragesw


Getting Started with EverWeb 6: The Assets Tab

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The last instalment of the ‘Getting Started with EverWeb’ series focuses on the Asset Tab. It’s a part of EverWeb you may not immediately think you need to get to grips with when building your website. However, it’s worth getting acquainted with the Assets Tab as it has many features that help your workflow, SEO and website Project file management.

 

What is the Assets Tab?

The Assets Tab is the file management center of your EverWeb Project and contains two ‘Assets Lists’:

Image Files: Any image you drag and drop in to your Project are listed here. Image files are imported in their native format except for TIFF, PDF and PSD files that are converted to a JPG format. Retina display images are also supported.

External Files: Media files such as audio or video and files used in hyperlinking e.g. PDF files are listed as External Files. The reason for this is that EverWeb uploads the ‘external’ file to the server when you publish your website so that it can be downloaded, or accessed, from the server as needed.

 

How Do I Use The Assets Tab?

There are a number of different ways in which the Assets Lists can be used and managed. Most of the features of the Asset Tab  are self explanatory, so below we explore how to get the best out of the Assets Tab as well as some of it’s lesser known features…

 

Predictive Search

When using the Assets List, you can search for assets with the search box (see screenshot below). You can also find assets using predictive search. Highlight the first asset in the list then start typing the name of the asset you want to find. The more you type, the closer you get to the locating the asset you want.

 

Previewing an Asset

To preview an Asset, you click on the preview eye to the right of the asset. You can also preview an asset by starting to drag the asset out of the Asset List. As you do so, you will see an image thumbnail. If you do not want to use the asset just drop it back in t’s original place in the Assets List.

 

Reusing Imported Image Files

Once you have imported an image file there is no need to reimport it if you want use it more than once.  Just drag and drop the image from the Assets List on to your page as often as you need it. There’s no need to reimport the same image every time you want to use it. Using the same image file is efficient than having the same image multiple times in your Assets List.

 

Troubleshoot Slow Loading Web Pages

If you have a web page that loads slowly when published, you can use the Assets Tab to check if there are any large image files that may be causing the problem. If the Assets List just shows a list of file names without any extra information included, click on the up/down arrows at the top of the Assets List (see screenshot below) tick ‘Show File Info’. Next, select the page in the Web Page List that loads slowly. Click on each of the page’s images in turn to see if any of them are large enough to affect the page load speed. If you do have a large image file, delete the image from the Assets List, optimize the original image so that it’s smaller and reimport it.

 

EverWeb's Assets List

Part of the Editor Window showing the Assets Tab, The up/down arrows above and to the right of the Assets List  are used to access menu options.

 

Which Images are Used on Which Pages?

To quickly locate all pages that use a particular image file, first highlight the image file in the Assets List. Next, secondary click on the highlighted file and select ‘Find Pages Using Asset’ from the menu. Any pages using the image file are highlighted in the Web Page List.

To remove the highlight, secondary click on a page name in the Web Page List and select “Clear ‘Using Assets’ Indicator”.

 

Better SEO with the Assets Tab

Before importing an image file into your Project, make sure the filename is meaningful e.g. if you are importing a picture of the US flag, you may want to call the file ‘USFlag.jpg’. This approach is better for your SEO. Many image files use automatically generated filenames which is not good for SEO.

If you have already imported files that have non-meaningful names rename them in the Assets List. Double click on the filename and overtype the name with a more meaningful one and press Enter to finish. Although renaming image files before importing them in to EverWeb is best, renaming files that are already in EverWeb Assets List still helps.

 

Housekeep Your Project File

As you develop your website you may build up a collection of unused assets, e.g. image files you were going to use but later decided not to. The space these assets take up can be reclaimed by deleting them from the Assets List. Click on the up/down arrows above the Assets List and select ‘Find Unused Assets’. EverWeb will highlight all assets not currently in use and will ask if you want to delete them.

Deleting unused assets saves disk space by reducing the physical size of your website project file. It is also a good way of un-cluttering your Project’s Asset List.

 

The Assets List is a versatile tool to manage your EverWeb Project’s Image Files and External Files. If you have a question about the Assets Tab and it’s capabilities please let us know in the Comments section below.

 

More Related Blogs…

For more ‘Getting Started with EverWeb’ blogs please click on the link that you are interested in below

Creating Your First Website

The Editor Window

Master Pages

Learning About SEO

The Web Page List

 

 

 

Justified Text in EverWeb? Yes You Can!

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Justified text is used extensively in printed books and newspapers as it’s flush left and right margins give content a clean, well ordered appearance. Broadsheet newspapers traditionally used this style of alignment to place as much text content within a  limited amount of page space. Many print edition newspapers today mix justified and left aligned text for both styling and readability reasons.

Printed books and academia also use justified text, printed books for much the same reasons as newspapers.  Academic works tend to use justified text where annotations or corrections need to be applied to text. Often specific rules about content layout are required, e.g. university dissertations often require justified text with double line spacing as it’s easier for assessors to annotate and mark the content this way.

 

The Problems With Justified Text

In the Internet Age there’s often argument that justified text has no place in the digital media and with good reason. Whilst it looks neat and tidy in print, on screen it can result in large gaps between words (see the screenshot below for an example of this.) These gaps can form ‘rivers’ of white space flowing down a column of justified text making distracting the reader and at worse making the text just difficult. There’s also a tendency for the right margin to be ‘over hyphenated’ to accommodate words having to be split from one line to the next to accommodate the justified text look. Again this can result in readability issues.

Studies indicate that justified text slows reading speed as the eye tends to track words and lines better when the right margin (in the Western World) is ragged rather than justified. Those who have reading disabilities also have more problems with justified text than with left aligned, ragged right text.

 

Justified Text Example

Comparison of left, centered, right and justified text. As can be seen, the justified text tends to result in large gaps between words creating rivers of white space in the column on the right.

 

Justified Text in The Digital World

Printed text solves the problems inherent with justified text through subtle changes of font size, spacing and other styling attributes to make text visually appealing. In the digital world, the tools available are generally not sophisticated enough to make justified text look as appealing as printed text. As such, in most cases text manipulation is the digital world is limited in scope which is where the typesetters eye is an advantage. HTML 5 and CSS offer limited support for justified text basically for the same reasons. As EverWeb complies with the standards set for HTML5 it therefore includes left aligned, right aligned and centered text options but not justified text.

Lastly, the Internet has expanded our concept of what a page is. When designing a website you have an unlimited “canvas” to use. Pages have no limits. As such, some of the original reasons for using justified text are no longer necessary. You don’t need to cram content any more in to limited space.

 

When to Use Justified Text

Even with all of the problems, justified text can create a neat and organized appearance to text and IS a great way to highlight particular areas of text. To create your own justified text in EverWeb just download the free Justified Text widget from EverWeb’s Third Party Add-Ons section or directly from AllAboutiWeb.com.

 

Installing and Using the Justified Text Widget

The AllAboutiWeb website explains how to download and install the Widget. Once installed you will see a message that the widget has been installed. When you launch EverWeb, you will see it in the Widgets Tab.

The widget works in the same way as all of EverWeb’s widgets, just drag and drop it to where you want it on the page. The Justified Text Widget lets you create up to three paragraphs. If you need more paragraphs just drag and drop another Justified Text Widget on to the page! You can style the text using the Fonts Panel to create the effect you want.

 

The Justified Text Widget from AllAboutiWeb.com gives you extra flexibility in your website design. Whilst it can give your web page a neat and tidy look, always remember to prioritize the readability of your website’s text content over it’s aesthetics.

What do you think of justified text? Does it have a place in website design today? Let us know your thoughts below!

 

 

Enhancing Your Site With Anchor Links

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EverWeb allows you to create anchor links – links that can send visitors on your site from one section on your page to another. Anchor links allow to you guide the visitor to certain sections on the page, making it easier for them to navigate your content. For example, let’s say that your home page has some important content, but that content is located near the bottom of the page. Rather than just hoping the visitor will scroll down to the bottom, you can guide them right to that particular section by using an anchor link.

There are 2 styles of anchor links that you will be able to use on your site. One style is a basic ‘jump’ that will just send the user directly down the page. The other style is a ‘smooth scroll’ which will gently scroll the visitor down the page.

This video tutorial will show you how you can accomplish either of these methods. You will need to refer to some code for one of the smooth scrolling options. There is also a widget that can be purchased to make this process even easier.

VIDEO TRANSCRIPT

In this video tutorial, I am going to show you how you can create anchor links so that you can link from one section of your page to another.

I am going to show you three different ways of accomplishing this, and I encourage you to watch all 3 methods before determining which one will best suit your needs.

The first method will be a simple method which will just jump the user from one part of the page to another.

The second method adds a couple more steps, but will allow you to have a smoother scroll to the other section of your page.

The third method is the easiest, allowing you to setup smooth scroll anchor links, but will require the purchase of a third-party widget. I will provide more information on this later in this tutorial.

So for the first method, I have this page here and I want to setup an anchor that will let the user jump from up here near the top of the page, to a section closer to the bottom.

The first thing I am going to do is create my link that will allow the user to click to go to the bottom of the page. I am just going to create some basic text, and then hyperlink the word or words that I want the user to click on.

I’m now going to enable this as a Hyperlink by clicking on the Hyperlinks tab in the Inspector window, and checking the box to enable as hyperlink. I will choose to link to an external page. In the URL field, I will type in the pound sign, followed by any text that I want to refer to this as, so in this case I am just going to call it bottom

The next thing I will do is add an HTML snippet to the page. In the Widget Settings box, I am going to type in some simple HTML. The important thing to note here is that I am putting in the same word which is bottom, that I linked to in our previous step.

I also wrote bottom inside the tags, and that does appear on the page here. So what I will do is just find an object that this can hide behind nicely, and I will just hide it by going to Arrange, and then selecting Send to back.

When the site is previewed or published, you will see that I can jump to the bottom when I click on the link.

The next method will provide us with a smooth scrolling anchor. This is going to be done using some code, which you can obtain from everwebcodebox.com, hovering your mouse over the Links menu, and then clicking on Links & Anchors. You can now scroll down to the bottom of the page, or click on the Smooth Scroll link to get there smoothly.

We’re going to highlight the script that is here, and copy it.

Back in EverWeb, this script is going to be pasted into the Footer Code section. If you only plan on having the smooth scrolling anchors on one page of your site, you can actually just paste it into the footer code box for that particular page. But if you plan on having it on multiple pages, or you are not 100% sure yet, pasting the script into the site wide footer code section will be fine.

Next, I’ll head back to everwebcodebox and copy the code next to Hyperlink code.

I am going to add an HTML snippet and then paste this code. The anchor-name can be changed to whatever you want, as well as the text that will appear as the anchor link.

Place this on your page where you want the anchor link to be located.

Now I will head back to everwebcodebox again, and copy the code for the anchor.

Drag and drop another HTML snippet onto the page, and paste the code.

I’m going to replace anchor-name with the same name I gave to the anchor in the previous step, which was bottom.

Now place this where you want the user to end up when they click on the anchor link.

When the site is previewed or published, you will be able to see that you can scroll smoothly.

This next method, which is my preferred method, involves using two widgets that are available for purchase on everwebcodebox.com. If you prefer the smooth scroll over the jump, this method is by far the easiest to accomplish and provides the most flexibility for your text link.

These widgets can be purchased by going to everwebcodebox.com, clicking on the Widgets 1 link and then go to Layout and click on Anchors.

To use these widgets, first drag the A Link widget onto your page. In the Pre Text field, type in whatever you want to appear before the link. Then in the Link Text field, type in the text that you want to appear as the anchor link. Then type whatever you want to appear after the link in the Post Text field. You can also change the font, the size, the text color, the link color, and select if you want the link to be underlined.

Then you can give the hyperlink an ID. I’ll just use the same ID I have been using throughout this tutorial which is bottom, but you can of course use whatever you want.

Place this on your page where you want the anchor link to be located.

Then go back to the Widgets tab and drag and drop the Anchor widget.

In the anchor ID field, type in the anchor ID that we just entered in the previous step.

Now you can place this anchor wherever you want the smooth scroll link to the take the user.

When the site is previewed or published, you will be able to see that you can scroll smoothly.

And those are three different ways you can setup anchor links on your site in EverWeb.

Creating A Modern Full Width Resize On Scroll Header In EverWeb

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We recently released a popular video tutorial that demonstrates how to create a full width header that can resize as the user scrolls down the page. This can make your website have a more modern feel to it, as this type of header is becoming more widely used on professionally built websites.

This effect not only will make your site look and feel more modern, but it also adds a bit of convenience to your website visitors. Rather than having to scroll all the way back up to the top of the page, visitors will be able to access your website’s navigation menu at all times, making it much easier to navigate from page to page.

Check out the video below and see how you can add this feature to your website. The widget can be found at EverWebCodeBox.

Video Transcript

With the help of a very powerful widget, you can add a sticky header that resizes when you scroll down the page of your EverWeb site. Here is an example of a basic sticky header that I will show you how to create in EverWeb.

The widget that we will be using to create this header was developed by a third-party EverWeb widget developer named Roddy. The widget is available for purchase at a modest price on Roddy’s website everwebcodebox.com

You can locate it by clicking on the Widgets 3 link, followed by hovering over Responsive and selecting resize header. Scrolling down this page will show you another example of this widget in use.

In this tutorial I am going to show you how I created this header using the widget. This widget is powerful and comprehensive, so I will be skipping over some of the controls that I don’t need to use or ones that I accept the default values for. I am making sure that I cover the most important aspects of the widget, and provide you with enough information to be able to move forward with creating your own header.

I also want to point out that Roddy actively updates his widgets, so if you see a control in your widget that you do not see here, it is because the widget has been updated after the release of this video.

The header that we will be creating has 4 main parts to it. There is the background, the logo, the text, and the navigation menu.

So starting with a blank page for the purpose of this demonstration, I will drag and drop the widget onto the page. This is what appears by default.

The very first thing I will do is make the header full width. I do this by clicking on the Metrics tab, and then enabling the Full Width option.

I will now click on the Widget Settings tab.

The Background

The first thing I will do to the widget settings is change the background color of the header. This is done by clicking on the color control next to where it says Background. You will also notice that there is a Background B. This is because by default, the background will be a Gradient. Since I want a solid color, I will also make Background B the same color as the one I chose before.

The Logo

Next I am going to add the image. I have already added the image to the assets list, so I just need to click on Choose and then select it.

My logo appears much smaller than I want, so I will adjust the value next to width, until my desired width for my logo is displayed.

I also want the logo to be closer to the top of the header, so I will adjust the value next to Top.

The logo is also a bit further to the left than I want it to be so I will adjust the value next to Left.

I will also adjust the Resize Width so that the logo is my desired size once it has been resized.

I will also adjust the Resize Top value so that the logo is a bit further from the top.

The Text

The next thing I will do is replace the heading with my own.

I will also type in my desired Font Family. Since this is a Google Font, I will check the option for Google Font.

You will also notice that the text is overlapping with the logo, so I am going to adjust the value next to Left to move it a bit to the right.

I will also modify the resize left value.

The Navigation

The next thing we will do is add the navigation menu. This is done by adding the navigation menu widget by dragging and dropping it onto the header.

Next, I will click on the Metrics tab and enable the Full Width option. Back on the Widget Settings for the navigation menu, I am going to change the alignment from Left, to Right, since my navigation is on the right side of my header. I will also position the navigation menu somewhere around the middle of the header.

I will also click on the Fonts button to open up the fonts window to select my font.

The rest of the modifications that I make to the navigation menu will be done using the controls on the Full Width Resize Widget, so I will click back to that widget, and then select the Widget Settings tab in the Inspector, and then scroll down to the navigation menu section.

I am going to increase the value next to Resize Top so my navigation menu is bit further away from the top.

I will now adjust the link color, as well as the hover color. You will notice that some of the changes made to the navigation menu will not appear in EverWeb. This is normal. Your navigation menu will appear much different when your site is previewed or published.

I also do not want there to be a background for my navigation menu so I will select Transparent background.

I will modify the font size since I want it to be a bit larger.

I am going to decrease the minimum width for the links in the navigation menu because I want this spacing between links to be a bit smaller.

My navigation menu does not contain a drop down menu so I will skip over the drop down menu style controls.

The last thing I will do is check the boxes to fix the header and navigation and activate the resize on scroll.

We have now just re-created this header.

Just a quick reminder about all of the values that I just set. These values correspond to my logo and the way I want it to appear. Your values will all differ based on the logo and based on how you want your header to look. The way you will determine most of the values that you input will be through trial and error, which is how I determined the values for this header. For most of values that we adjusted, you will be able to see the result of changing the values right away. But for the values that have Resize next to them, you will need to preview the page in order to see the change.

And even though I skipped over some of the controls, you might still find them useful for you, so feel free to play around with them when creating your header.

SEO News Round Up

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One of the most important aspects of website development is Search Engine Optimisation (SEO.) It’s an essential element to incorporate in your web pages as it may affect your website ranking in search engine results pages (SERPs.) When creating your website in EverWeb you should add ‘Keywords’ to your web pages so they are optimized for search engine spiders. If you have not added Keywords to your website, or have not thought about SEO yet, take a look at the ‘SEO for EverWeb Video Course‘ which explains all you need to know about SEO and how to implement it in EverWeb.

 

EverWeb SEO Course

The SEO for EverWeb Video Course is the perfect start to learning about how to apply SEO in EverWeb.

 

SEO itself is not a static concept, it’s dynamic and constantly changing as our patterns of Internet usage change and technology develops. In this Blog we’re feature some recent SEO articles below to help you stay up to date with SEO to keep your website tuned to keep it’s SERP ranking optimized.

 

Don’t Avoid Linking To External Websites

Do you include links to external websites in your own website? There’s a tendency to exclude external links from websites as developers and website owners believe that such links take visitors away from their own site. Google’s Gary Illyes has a different view on external links:

“The internet is built upon links, links are essential for the internet.”

Read more and see the video in ‘Google’s Gary Illyes: I’m Angry News Sites Don’t Link Out, It’s Stupid‘.

 

What happens if the focus of your website changes over time?

When developing your website you should include SEO as part of the development process. However, do you review your website’s SEO when you update or change it’s content? And what happens if you decide to change the focus of your website at a later date? Will this change your ranking? Find out more in ‘How Google Handles a Site When It Changes Topic Focus

 

Google Launches Mobile Friendly Update Algorithm

Google’s ‘Mobile First’ strategy for SEO gained a boost in May when it completed the launch of it’s mobile friendly ranking algorithm. It’s a good reminder that mobile’s importance is growing fast and that all websites should have a mobile version, with SEO included!

 

Related Topics

SEO in EverWeb

SEO for EverWeb Video Course

And don’t forget our YouTube Channel where there’s more content about EverWeb and SEO.

EverWeb’s Heading Tags Widget

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EverWeb’s Heading Tags Widget makes it easy to insert HTML Heading Tags into a web page without having to code. In this blog we explain what Heading Tags are, how to use them with the widget and why Heading Tags are good for your website’s SEO.

 

Headings, HTML and Heading Tags

Text is often organised in such a way to make it easy to read and understand. Written articles often include a title with the text broken down by headings, sub-headings , sub sub-headings and so on. The title has the most importance followed by the article’s headings which are of secondary importance, followed in third by sub-headings and so on. This hierarchy can continue further if needed, although having more than three or four levels can leave readers a bit lost..

When developing web pages in EverWeb, you probably use the same approach. Your web pages may have some form of title and the page text organised either formally, or informally to give your content a logical, readable, flow. When you ‘Publish’ your website the web pages are converted in to HTML (HyperText Markup Language) code and uploaded to the host server.

EverWeb generates code that is structured HTML standards. In HTML, Heading Tags act as a language element used explicitly to add structure to the generated code. If you take this blog as an example, it has a title at the top of the page  and headings to break the text content down in to smaller, more manageable parts. If we want, we can explicitly make the page titles and headings in to specific HTML Headings using the Heading Tags Widget.

HTML has six levels of Heading, the most important heading is ‘h1’ with the least important heading referred to as ‘h6’. For example, an ‘h1’ tag would be used for the title of this blog as it’s the most important piece of text on the page. The blog’s headings would have an ‘h2’ tag. Any subheadings would use an ‘h3’ tag and so on… This blog’s tags would therefore be:

 

h1= EverWeb’s Heading Tags Widget

h2= Headings, HTML and Heading Tags

h2= Heading Tags and SEO

h2= The Heading Tags Widget

h2= Heading Tags Widget Tips

 

Heading Tags and SEO

Heading Tags should be used in EverWeb as it’s good for your SEO. Search engines can target Heading Tags that have been placed in a web page. Without Heading Tags, search engines treat the headings in your web page just as regular text and so will not be able to distinguish what is important to highlight, in SEO terms, on the page. This in turn may have an effect on your web page rankings.

 

Heading Tags in EverWeb

The title ‘Global Business’ has been converted in to an H1 Heading Tag with the fonts and colours matched properly using the Fonts Panel. The heading below the title could be converted to an H2 tag and the ‘Tools & Technology’ title in to an H3 tag if desired.

 

The Heading Tags Widget

It doesn’t matter if you have already created web pages or not, you can still use the Heading Tags Widget. On an existing web page, start by taking the most important piece of text and converting it into a Heading Tag. This will probably be the page title. To convert the heading to a Heading Tag:

  1. If you have a page title already on the page, copy it to the clipboard. If it is a new page, you can manually enter the title in to the Heading Tags Widget later on.
  2. Next, drag and drop the Heading Tags Widget on to the page.
  3. Paste the text from the clipboard in to the ‘Heading Text’ box in the Widget Settings Inspector or enter the text that you want to use for the title in the box.
  4. Select the Heading Level you want  to use for the text, in this example it will be h1 as the title is the most important heading on the page.
  5. The heading tag can be aligned to the left, centered or to the right using the ‘Text Alignment’ drop down box.
  6. You can apply a bold styling to the tag by ticking the ‘Use Header Bold Styling’ box.
  7. With the Heading Tag created you can now match it’s style with the rest of the page using the Fonts Panel.
  8. When you have finished styling the Heading Tag, place it where you want on the page, or replace the original text with the newly created Heading Tag.

 

Heading Tags Widget Tips

  1. Don’t overuse Heading Tags in your web pages. Search engines can detect  the overuse of tags, called ‘stuffing’, and will demote your web page rather than improve it’s ranking.
  2. Use just one h1 tag per page. You can use more than one h2-h6 tags on the page as you need. Again, use wisely and sparingly.
  3. Including multiple tags at the same tag level on a page is perfectly acceptable with the possible exception of the h1 tag.
  4. Save Heading Tags for important pages only. Inserting Heading Tags on pages such as Contact and About pages will not be of benefit.
  5. As always, don’t sacrifice your web page content for the possibility of a higher search engine page ranking. It is always better to have a better visitor experience than better SEO.

 

Heading Tags are useful and easy tom implement, and are another tool in your SEO arsenal!

 

If you have any questions, please let us know! We’re happy to help!

 

PDF File Downloads Using Popup Windows

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EverWeb’s popup window hyperlink feature is an extremely useful and versatile website design tool. It’s great for keeping visitors focused as the browser background is greyed out when the popup window is in use. That’s useful when you want your visitor to concentrate on filling out a Contact Form or anything else that may require a ‘call to action’. Popup windows are also good to use for additional information that’s useful, but not essential, to the main message, or theme, of your page e.g. clicking on an image of a person shows a popup biography, clicking an address link shows a map etc. There are almost unlimited ways to use a popup window.  In the example below we show how you can use to use a popup window for downloading a PDF file. A fictional company, ‘iPicture’, wants to offer it’s customers a free download of their photography e-book ‘Point, Shoot, Share’. Their website uses EverWeb’s built in ‘Software’ Theme Template.

 

1. Firstly, a PDF file should be made ready. A PDF file is a good choice for downloads as it’s file format is operating system independent. That makes PDF’s easy to access almost anywhere. Many apps, such as Microsoft Word and Apple Pages,  can convert their own native document formats to PDF file format.

2. Once you have created your PDF file, convert it into a ZIP file. A ZIP file will compress the file making it quicker to download for your visitor. Locate the PDF file in OS X’s Finder, then right click on it. Select the option to ‘Compress’ the file. This will produce a new file with the same name as the original but with a ZIP extension added at the end. You may edit the name of the new file to remove the ‘PDF’ extension. Remember to keep the ‘ZIP’ extension though.

2. With the ZIP file ready, open your EverWeb Project file. If you haven’t done so already, create the page that will contain the hyperlink to the popup widow. The hyperlink can be a piece of text, an image or a button. Often a button is best as it acts as a ‘Call To Action’, i.e. something that is clearly visible and gets your visitor to respond, to take action!

3. If you want to use a button, you can easily create on by drag and dropping a rectangle shape on to the Editor Window. Next, style the rectangle as you want. Double click inside the rectangle to add the button text, in the same way you do for a text box. Use the Fonts Panel to style and size the text. To center the button text, highlight the text itself. Use the horizontal and vertical alignment buttons in the Text Inspector to center the text. If the button does not align properly, make sure  sure that ‘After Paragraph’ is set to zero.

4. After creating your download link button, you need to create the popup window. This is just another page that is suitability sized and styled. Start by adding a new page. In our example, we used the blank page style of the ‘Software’ Theme Template. Name the page appropriately to indicate it’s function e.g. ‘Popup PDF Download’.

5. As this is a popup window, it will only part of the page. In this example we will make it 400 x 400 px. To achieve this effect, go to the Page Inspector tab and use the following settings:

  • Top Margin: 0
  • Header Height: 0
  • Content Width: 400
  • Content Height.: 350
  • Footer: 50

Note that the Content Height and Footer combined equal 400.

6. With the popup window’s page dimensions set, design the popup window page as desired. Add a button, in the same way as we did above, that will be used to initiate the PDF File download.

7. With the button selected, go to the Hyperlinks Inspector and ‘Enable as Hyperlink’. In the ‘Link To’ drop down box, select ‘A File’. You will see a ‘Choose…’ button appear below the ‘Behavior’ drop down section. Click on the ‘Choose…’ button and select the ZIP file you created earlier.

8. You have now completed your popup window page. Return to the original page containing the link button to the popup window page so that you can add the link in.

The E-Book Download button's settings in the Hyperlinks Inspector

The E-Book Download button’s settings in the Hyperlinks Inspector

 

9. Click on the link button to select it then go to the Hyperlinks Inspector. This time, leave the ‘Link To’ drop down as ‘One of My Pages’. In the ‘Behavior’ drop down box, set it to ‘Open in Popup Window’.

10. When you change the ‘Behavior’ to ‘Open in Popup Window’ options to change the height and width of the popup window will appear. Set both values to 400. See the above screen shot.

11. Finally set the ‘Page:’ drop down box to your popup window page.

 

popup window for download

The Popup Window with the page that links to the popup window greyed out in the background.

 

You’re finished! When publishing your website, don’t forget to test that the file downloads and unzips properly to your computer. In our example, when the visitor clicks on the ‘E-Book Download’ button on the Home page, the popup window in the screenshot above will display. The Home page background can see seen ‘greyed out’, focusing the visitor on how to download the e-book.

If you have a question about Popup Windows in EverWeb, please let us know in the Comments Section below. We’re happy to help!


Getting Started with EverWeb 4: Learning About SEO

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When you start using EverWeb your focus will most likely be on learning the product as quickly as you can so you can get down to the task of creating the web pages you want for your website. One thing you may not immediately think of is how to attract visitors to your web pages once you have published your website to the Internet. This is where Search Engine Optimisation, or SEO, comes in as it is the process by which you make your website as visible as possible to Internet search engines. EverWeb lets you easily add SEO in to your web pages but knowing what SEO is and where to use it effectively in EverWeb is essential. Once you have this knowledge you will vastly improve the likelihood of having  your web pages found by potential visitors.

 

About SEO…

When talking about SEO we typically think of Google which is natural as it’s the world’s most popular web search engine with 67% of the US search market according to Search Engine Journal. However, Google is not alone as the Microsoft’s Bing/Yahoo! search engine alliance also has a strong presence with a 29% market share. SEO applies to all search engines, although their approaches towards implementing SEO strategies may differ.

In addition to the sometimes differing SEO approaches of the search engine giants, SEO itself is constantly evolving as our needs and requirements change. Today we use mobile devices more than desktop ones and so perform more search on mobile devices then we did ten years ago so all mobile websites need to have SEO. Google has even prioritised SEO for mobile over SEO for desktop devices. Social media is also more in our lives than ever before and Microsoft’s Bing search engine weighs this factor moe in it’s search results than it used to. Such factors as these, driven by advances in technology, influence how search engines need to rank search results when you are looking for something on the Internet. For example, Google uses over 200 factors to determine how a web page is ranked and these factors are constantly in flux due to the factors outlined above. The ever increasing paced complexity of change can make SEO appear to be a minefield to navigate.

 

Making A Complex Problem Simpler

The ever changing dynamics of SEO can be bewildering when starting to work with it. However, successful SEO can be achieved once we realise that SEO is a just a process that helps improve websites and/or web page visibility in search engine results page rankings. There are good and bad practices to be aware of that will either help promote, or penalise, your page rankings. There are also no guarantees either with SEO as to the results rankings you will achieve. As mentioned earlier, the science behind SEO is constantly evolving so the best you can do is to stay up to date with SEO developments from Google and Microsoft/Yahoo! and the possible effects of such developments on your website’s page rankings.

 

Doing Your SEO Homework

SEO works by looking for ‘Keywords’ to help search engines find your website’s pages using specialist software known as web ‘crawlers’ or ‘spiders’. These software tools keep search engines indexed and web content up to date.

As such, using the right kind of Keywords will benefit your website as search engines will find your web pages more easily. So you will need to take some time to do your homework by researching what Keywords are best to use. Using generic words for your Keywords, e.g ’software’, will result in your website never being found. Google ‘software’ and you will get over 2,350,000,000 results. So be specific with your Keywords e.g. if you are a software vendor you may sell specific software, e.g. EverWeb, so use ‘EverWeb’ rather than ‘Software’ as a Keyword. This approach helps narrow the search focus and increases the chances of potential visitors finding your website. When thinking about Keywords for your own web pages, try to think about the words you would type in to find your own website quickly.

As Keywords are important it’s necessary to choose the best words to help your website stand out from the rest. Both Google and Microsoft have Keyword Planning tools for just this purpose.

When you have found your list of Keywords, select just a few of them to actually use. If you have too many Keywords you will probably lower the impact of your SEO. Google, for example, penalises websites that use ‘Keyword Stuffing’. It’s also good to remember that too many Keywords may impact your visitor experience in a negative way. Always prioritise your website content over the need for SEO.

 

Putting It All Together In EverWeb

When you have done all of your SEO homework, how do you translate it into practical use in EverWeb? There are a number of places to target for your SEO, most of which you can find on the Page tab of the Inspector Window.

1. File Name: Each web page has a file name which you can use to act as a Keyword.

2. Navigation Menu Display Name: SEO likes to find links to other pages so this is a good place to use your Keywords. Remember not to sacrifice the usability of your website for the sake of SEO.

3. Web Page Title: This is the text at the top of the browser window which is an ideal place to add in Keywords. Again, remember prioritise your visitor experience over better SEO.

4. Web Page Description: Although not directly used in SEO it’s a good idea to include some Keywords in your Page Description if it is relevant and appropriate to do so.

 

SEO Good Practices

When using SEO remembering to follow a few good practices will help promote your web pages…

 

1. Your Website Content

Your web page should contain original, good quality content. Both Google and Microsoft’s Bing look for fresh, quality content that is well written and easy to search for by their web crawlers. Your page content should be relevant to what web page, and website, is aiming to achieve. Always focus on good content rather than on SEO. Whilst SEO is important, the content and visitor perception of your website is more important.

2. Use Images Effectively

Use images properly in your website. Using appropriate quality images can instantly convey your meaning, or message, better than words can. When using images remember to add in some text describing the image in the Alt-Text section of the Shape Options Tab. The description should be brief but descriptive of the image itself. The Alt-Text function is also useful if an image does not appear on the page as it will be replaced by the descriptive text you have added in. Using Alt Text in your website may help search engines find and promote your website better.

3. Use Hyperlinks

Web crawlers like to see links in your pages to other pages within your website or to pages on other websites. So, use EverWeb’s Hyperlinking to do this. When you create a Hyperlink try to make the linking words something that is unique. Many websites say things like ‘click HERE’ where ‘HERE’ is the linking text. However, as we mentioned earlier, ‘HERE’ is used everywhere on the Internet! So if I want to take you to a video tutorial on Hyperlinking I could say click on the link here or I could say look at the Video Tutorial on Hyperlinking in EverWeb. For SEO, the second approach is much better.

4. The Heading Tags Widget

The Heading Tags Widget can be used to explicitly draw search engine attention to specific title text and headings in your web page. Whilst it may be useful to your SEO, it is something for advanced EverWeb users some HTML to use. The  Heading Tags Widget video tutorial will get you acquainted and we will discuss the use of this Widget in a specific blog in the near future.

 

Useful Resources for SEO in EverWeb

In addition to the Good Practices outlined above, you can find out more about using SEO in EverWeb using the following resources:

 

Blog Content

How To Use EverWeb’s SEO Features

Video Tutorial Content

The SEO for EverWeb Course

Adding Alt Text, or Alternative Text to Images in EverWeb

SEO For EverWeb – Heading Tags

Meta Keywords – SEO For EverWeb Video Course

Webpage Content – SEO For EverWeb Video Course

 

Using SEO in EverWeb is easy to implement using the above guidelines. Creating and maintaining good practices will help you successfully optimise your website to achieve the best search page rankings possible. Keeping abreast of Google and Microsoft/Yahoo!’s developments in SEO will also help you, and your website, up to date in the future. And remember, as always, to always keep your visitor experience as your number one concern over SEO rankings.

 

Next Time: In our next instalment we will look at the Web Page List and build navigation menus for your website.

 

As always let us know if you have any comments and questions. We’re happy to help. You can also find EverWeb on the following social media platforms:

Facebook

Google+

Flipboard

YouTube

Twitter handle @ragesw

 

Getting Started with EverWeb: 5 The Web Page List

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One of the most important parts of the EverWeb User Interface is the Web Page List as it is where all the web pages you create are listed. The Web Page List has many different functions and features which are explored below.

 

Web Page List

The Web Page List lists all of the pages that you create in your EverWeb website project. The blue colored Master Page List contains  one Master Page – ‘Resort Master Page’. The grey colored regular page list includes the website’s Home Page,  a Directory Page called ‘Resorts’ containing three pages used in Drop Down Navigation Menu and an About Us page.

The Web Page List Structure

The Web Page List (WPL) runs down the left hand side of Everweb’s User Interface and has two sections separated by a splitter line (see above screenshot.)  The blue section at the top is the Master Page List. The grey area below it is the regular page list. Between the sections is a ‘splitter’ line which can be moved up and down to show more or less of the Master Page List from view. If you move the splitter line up high enough you can hide the Master Page List altogether this usually is not recommended. To move the splitter line, click and drag it up or down to where you want it.

If you have long page names in your website project click and drag the WPL’s right hand margin to the right to see more of the page names. Conversely click and drag the margin to the left to see less of the page names.

Both sections of the WPL allow you to create, select and delete pages. If you secondary click (a two finger tap) on a page name a context sensitive menu appears with options listed below. If you secondary click on the top line of the great area containing the website name, only ‘New Page’ and “Clear ‘Using Assets’ Indicator” are available.

New Page: Creates either a new Master Page or a new regular web page. Alternatively, you can create pages using the menus, shortcut keys or the Toolbar ‘Add Page’ button (for regular web pages only).

Rename: Opens the editing box for the highlighted page where you overtype the page name with a new name. It’s actually quicker to double click on the page name to edit it.

Delete Page: Deletes the highlighted page immediately. If you delete the page by mistake press Cmd+Z straight way to undo the action.

Duplicate: This is a useful option when you want to create a new page that is similar to the one you are highlighting

Convert To Directory: This menu option is only available in the regular page list. Regular pages can be converted to Directory Pages. A directory is like a folder that you put web pages in to. In EverWeb, directories are also used for Drop Down Navigation Menu structures which are discussed in detail below. Once you convert a regular page to a Directory Page, you can’t change it back. If you have have converted the wrong page in to a Directory Page, press Cmd+Z immediately to undo the action.

Clear ‘Using Assets’ Indicator. EverWeb has a feature in the Assets tab to find all pages that are associated with a particular Asset e.g. if you have a picture that is used on more than one page you can find which pages it is on. First go to the Assets Tab and highlight the picture’s filename. Next, secondary click on the filename and a menu appears that  includes the option ‘Find Pages Using Asset’. When you click on this option, all pages using the picture will be highlighted in yellow in the WPL. To clear the yellow highlight, click on the “Clear Using Assets’ Indicator”.

 

Web Page List Icons

The top of the grey regular Web Page List is headed by a line containing a triangle symbol, a folder or globe icon and the website project name. If you click anywhere on this line the Editor Window changes to the website project’s Site Publishing Settings. Use this dialog box to tell EverWeb where to publish your website to.

When setting ‘Publish To’ in the Site Publishing Settings the Publishing icon to the left of the website name changes to reflect your choice of publishing location.  If you choose ‘Folder’, the icon becomes a folder indicating that you are publishing to your local hard disk. Publishing to ‘Folder’ is useful when building your website so you can safely test it before going live. The Globe icon is displayed when publishing to the Internet, either to EverWeb (if you have an EverWeb+Hosting plan) or via FTP to your own host provider.

The Triangle symbol on the left hand side of the top line expands or collapses the content beneath it. If you click on the triangle at the top of the grey WPL area, all the pages beneath it ‘collapse’ and are hidden from view and the triangle points to the right instead of downwards. Click the triangle again to ‘expand’ the view and make the pages visible again. The triangle appears whenever you use directories which is useful if you don’t need to see the pages contained inside them or when you want to have more vertical display space available in the WPL. The triangle symbol also appears in many other areas of EverWeb such as in the Page Tab of the Inspector Window.

On the right of the Publishing icon is the website project name. By default this is initially set to ‘NEW WEBSITE’. To rename you website project double click on the name and type over it. Press Enter to finish.

Web Pages, either Master Pages or regular web pages, use the Page icon and directories use the Folder icon. These icons  can be either grey or red in color. When an icon is grey it means that the page or folder has not been changed since it was last published. When the icon is red, the page or folder has been changed since it was last published. For example, if you edit a Master Page, all regular pages using it will change to a red icon in addition to the Master Page’s page icon itself.

When you select a page in the WPL, a ‘dot’ to the right of the web page name displays providing an additional visual indicator that the page is currently selected.

 

The Master Page List

The blue colored Master Page List is where you create, select, manage and delete Master pages. There are a number of different ways to create a Master Page: The ‘New Master Page’ button, the File -> New Master Page… menu, the keyboard shortcut ^Shift+Cmd+N or the “+” symbol in the Master Page section of the Page Inspector. Additionally, secondary clicking in the blue Master Page section you display a context sensitive menu including the ‘New Page’ option.

Master pages are listed in the order you create them and cannot be moved as you can with regular pages. In addition, you cannot create Directory Pages for Master Pages.

To delete a Master Page, select the page in the Master Page List and press the backspace key. The page will be deleted immediately. If you delete a Master Page by mistake, press Cmd+Z immediately to undo the deletion. Remember that if you delete a Master Page it will be removed from all the regular web pages that it was attached to.

TIP: If you have designed a regular page that should have been a Master Page, drag and drop it from the regular page list in to the Master Page List area. This creates a copy of the page in the Master Page List.

 

The Regular Web Page List

Adding regular web pages to the WPL is done in much the same way as for Master Pages: The ‘Add Page’ button in the Toolbar, the File -> New Page… menu, the keyboard shortcut Cmd+N or secondary clicking in the grey regular web section to display a context sensitive menu including the ‘New Page’ option.

Deleting regular web pages also works in the same way, just highlight the page in the the WPL and press backspace. Again, if you have made a mistake, press Cmd+Z to immediately undo the action.

Regular web pages and Directory Pages in the regular page list section can be moved by dragging and dropping them to where you want them. If you are using EverWeb’s Navigation Menu Widget it will inherit the page order of the regular page list so ordering  pages appropriately is important. To exclude pages from the Navigation Menu Widget un-tick ‘include page in navigation menu’ in the Page Inspector for the page(s) you want to exclude.

 

Directories

EverWeb uses directories in the regular page list of the WPL for a number of different purposes. The main reason is that they provide the structure needed for drop down menus in the Navigation Menu Widget. As you can see in the screenshot above, the pages Bali, Palm Springs and  Malta are in the Directory ‘Resorts’. For more information on the Navigation Menu, please see the blogs on Adding a Menu and Styling Options for EverWeb’s Navigation Menu Widget. Directories are also useful if you want to create your own blog in EverWeb or if you just want your website’s pages properly organised.

To create a directory first create a regular page. Next secondary click on the page you just created and select ‘Convert to Directory’ from the menu. The page icon changes to a folder icon indicating that the page has been converted. Note that once you converted a regular page you cannot change it back. If you realize that you have converted the wrong page, press Cmd+Z to immediately undo the action.

To add a page into a directory drag and drop an existing page underneath and to the right of the directory, then drop it in place. You will see a guide line to help you when you perform the move. Once you have dropped the page in to the directory, you may need to click on the triangle to the left of the folder icon to see the page you have just dropped in there.

If you don’t have existing pages to add in to the directory, just highlight the Directory Page name and secondary click to bring up the sub menu. Select ‘New Page’ and choose the template you want to use. The page is added in to your Directory structure.

You can move pages within a directory just by dragging and dropping them to their new location. You can even take pages out of the directory altogether by dragging the page to the left and either up or down until the page is outside of the directory structure, then dropping it in it’s new location.

 

The Web Page List offers a flexible and easy way to organize your website project. Getting familiar with the Web Page List will also help improve your workflow as seen by some of the shortcuts outlined above.

In the next instalment of the Getting Started with EverWeb Guide we take a look at the Assets Tab.

 

As always please let us know if you have any comments and questions. We’re happy to help. You can also find EverWeb on the following social media platforms:

Facebook

Google+

Flipboard

YouTube

Twitter handle @ragesw

Getting Started with EverWeb 6: The Assets Tab

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The last instalment of the ‘Getting Started with EverWeb’ series focuses on the Asset Tab. It’s a part of EverWeb you may not immediately think you need to get to grips with when building your website. However, it’s worth getting acquainted with the Assets Tab as it has many features that help your workflow, SEO and website Project file management.

 

What is the Assets Tab?

The Assets Tab is the file management center of your EverWeb Project and contains two ‘Assets Lists’:

Image Files: Any image you drag and drop in to your Project are listed here. Image files are imported in their native format except for TIFF, PDF and PSD files that are converted to a JPG format. Retina display images are also supported.

External Files: Media files such as audio or video and files used in hyperlinking e.g. PDF files are listed as External Files. The reason for this is that EverWeb uploads the ‘external’ file to the server when you publish your website so that it can be downloaded, or accessed, from the server as needed.

 

How Do I Use The Assets Tab?

There are a number of different ways in which the Assets Lists can be used and managed. Most of the features of the Asset Tab  are self explanatory, so below we explore how to get the best out of the Assets Tab as well as some of it’s lesser known features…

 

Predictive Search

When using the Assets List, you can search for assets with the search box (see screenshot below). You can also find assets using predictive search. Highlight the first asset in the list then start typing the name of the asset you want to find. The more you type, the closer you get to the locating the asset you want.

 

Previewing an Asset

To preview an Asset, you click on the preview eye to the right of the asset. You can also preview an asset by starting to drag the asset out of the Asset List. As you do so, you will see an image thumbnail. If you do not want to use the asset just drop it back in t’s original place in the Assets List.

 

Reusing Imported Image Files

Once you have imported an image file there is no need to reimport it if you want use it more than once.  Just drag and drop the image from the Assets List on to your page as often as you need it. There’s no need to reimport the same image every time you want to use it. Using the same image file is efficient than having the same image multiple times in your Assets List.

 

Troubleshoot Slow Loading Web Pages

If you have a web page that loads slowly when published, you can use the Assets Tab to check if there are any large image files that may be causing the problem. If the Assets List just shows a list of file names without any extra information included, click on the up/down arrows at the top of the Assets List (see screenshot below) tick ‘Show File Info’. Next, select the page in the Web Page List that loads slowly. Click on each of the page’s images in turn to see if any of them are large enough to affect the page load speed. If you do have a large image file, delete the image from the Assets List, optimize the original image so that it’s smaller and reimport it.

 

EverWeb's Assets List

Part of the Editor Window showing the Assets Tab, The up/down arrows above and to the right of the Assets List  are used to access menu options.

 

Which Images are Used on Which Pages?

To quickly locate all pages that use a particular image file, first highlight the image file in the Assets List. Next, secondary click on the highlighted file and select ‘Find Pages Using Asset’ from the menu. Any pages using the image file are highlighted in the Web Page List.

To remove the highlight, secondary click on a page name in the Web Page List and select “Clear ‘Using Assets’ Indicator”.

 

Better SEO with the Assets Tab

Before importing an image file into your Project, make sure the filename is meaningful e.g. if you are importing a picture of the US flag, you may want to call the file ‘USFlag.jpg’. This approach is better for your SEO. Many image files use automatically generated filenames which is not good for SEO.

If you have already imported files that have non-meaningful names rename them in the Assets List. Double click on the filename and overtype the name with a more meaningful one and press Enter to finish. Although renaming image files before importing them in to EverWeb is best, renaming files that are already in EverWeb Assets List still helps.

 

Housekeep Your Project File

As you develop your website you may build up a collection of unused assets, e.g. image files you were going to use but later decided not to. The space these assets take up can be reclaimed by deleting them from the Assets List. Click on the up/down arrows above the Assets List and select ‘Find Unused Assets’. EverWeb will highlight all assets not currently in use and will ask if you want to delete them.

Deleting unused assets saves disk space by reducing the physical size of your website project file. It is also a good way of un-cluttering your Project’s Asset List.

 

The Assets List is a versatile tool to manage your EverWeb Project’s Image Files and External Files. If you have a question about the Assets Tab and it’s capabilities please let us know in the Comments section below.

 

More Related Blogs…

For more ‘Getting Started with EverWeb’ blogs please click on the link that you are interested in below

Creating Your First Website

The Editor Window

Master Pages

Learning About SEO

The Web Page List

 

 

 

EverWeb Highlights: Summer 2016 Edition

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EW Logo
Welcome to the Summer Edition of EverWeb Highlights which rounds up all the news, features, articles, tips and tricks about EverWeb from the last few months.

 

The EverWeb April 2016 Survey

A big thank you to everyone who completed the April Survey on the EverWeb Discussion Forum. We really appreciate all your feedback and suggestions on what you would like to see in future releases of EverWeb. We’re working hard on including some highly requested feature suggestions in to the next major release of EverWeb so stay tuned to the Announcements section of the Discussion Forum for the latest news!

 

EverWeb versions 1.9.5 & 1.9.6 Released

Since our EverWeb Highlights: Winter Edition, there have been two updates to EverWeb:  Version 1.9.5 featured optimisations for speed, memory efficiency and stability. The Video Widget also received an big update with many requested customization options added such as  volume settings, autoplay and video poster images. For more information on the feature list of 1.9.5 please see ‘Introducing EverWeb version 1.9.5’.

April 2016 introduced EverWeb version 1.9.6. featuring performance and stability improvements. The full release notes can be found in ‘Introducing EverWeb Version 1.9.6

The release notes also detail how you can update your product to the latest version if you haven’t done so already.

 

Blog Updates

There are a number of new Blogs articles to read up on, including:

Getting Started with EverWeb – a six part series on EverWeb basics

EverWeb’s Heading Tags Widget

PDF File Downloads using Popup Windows

Justified Text in EverWeb

Documenting Your Website

 

YouTube Video Updates

We’ve added 12 great new videos to our YouTube Channel, highlighting EverWeb product features, hints and tips and many ‘How to Do’s’. Our YouTube Channel has plenty of new and updated videos and is updated regularly and it’s easy to sign up to. Some of the titles we’ve recently  added include

  • Adding and Embedding a Video
  • The Projects Window
  • Google Maps
  • The Audio Widget
  • Adding a Facebook Like to Your EverWeb Website
  • How to add Jump and Smooth Scroll Anchor Links to Your Website
  • Adding Retina Images to Your EverWeb Website
  • Resizing Header on Scroll – Full Width Resize Header Widget for EverWeb
  • Using Google Fonts in EverWeb
  • How to Transfer an EverWeb Project File to Another Computer
  • Introduction to EverWeb – A Quick Start Guide
  • Sticky Header in EverWeb – Making a Fixed Position Header

 

EverWeb on Social Media

We all have a favorite Social Media platform for staying connected! As well as the EverWeb website and Discussion Forum, you can find all the latest EverWeb news and info on the following social media…

Facebook

Google+

Flipboard

YouTube

Twitter handle @ragesw

 

If you have any questions, comments or suggestions, please let us know in the Comments section below, we’re happy to help!

Cookie Consent and EverWeb

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in May 20111 the European Union enacted a directive giving EU citizens the right to refuse to use cookies that could reduce their online privacy. The directive requires websites to gain consent from visitors if the website stores or retrieves any information about the visitor on any type of computing device.

 

What are Cookies?

Cookies are small packets of data that a website asks a web browser to store so that the data can be used in the future. The data stored typically helps identify visitors, visitor preferences or visitor actions. Cookies can be either be valid for the browser session or persistent i.e. permanent.

 

What Does This Mean For My Website?

EverWeb itself does not create or use cookies, so for most website developers cookie consent is probably not required. However, there may be instances where you do use cookies e.g. if using Google Analytics in your website, if you have added custom scripts that use cookies or if you are using third party tools and add-ons in your website that use cookies as part of their functionality. If  you use cookies you should include cookie consent to your website.

Even if your website is targeted towards a market or audience outside of the EU, cookie consent is probably good to include anyway in case visitors from the EU find your website.

The Cookie Consent directive has also been designed for flexibility of use. This is advantageous as it means that website developers may only have to achieve minimum compliance to the directive. If you need to have a cookie consent, there are a couple of simple ways to add it to your website which we have outlined below. Silk tide is a free tool that adds some Javascript to your website whilst Roddy McKay’s EverWeb CodeBox offers a Cookie Bar Widget as part of the Touch Widget set that’s available to purchase from the EverWeb Codex website.

 

Silktide cookie consent bar wizard

Silktide’s Wizard quickly guides you through setting up and customizing your Cookie Consent bar.

 

Using Silktide for Cookie Consent

Silktide offers a free to use Cookie Consent bar using Javascript that’s injected in to your website. The website uses a wizard (see above screenshot) that guide you through the Cookie Consent setup process, first by selecting and customising the theme you want to use, linking to a cookie policy page if you have one, then copy the code that is produced to the clipboard.

The code that you have copied to the clipboard should be added to your Site Publishing Settings. To access the Site Publishing Settings, click on your website name in the Web Page List of your project, or use the File-> Edit Publishing Settings menu.

In the Head/Footer Code section, paste the copied code in to the Head section. Publish your website and test to see the results. If you use Preview, you may not see the Cookie Consent bar.

 

 

EverWeb Codebox Cookie Consent Bar

The EverWeb Codebox Touch Cookie Bar lets you customize many features of the Cookie Consent Bar to match your website’s design.

 

Using The EverWeb Codebox Widget

The EverWebCodeBox from EverWeb super user Roddy, includes a Touch Cookie Bar Widget that is available for purchase as part of the Touch Widgets collection. Once purchased and installed, drag and drop the Touch Cookie Bar Widget on to your web page. It is best to do this on the home page on your website as this is typically the first page visitors will access on your website. you can add the Widget to all of your website pages, but this may be irritating for your visitors!

Once the Widget has been placed on your page, go to the Metrics Inspector and tick ‘Full Width’ and ‘Always On Top’. The remaining settings for the Widget can be found in the Widget Settings tab. The Cookie Bar is placed at the top of the browser window by default but can be placed at the bottom of the screen by ticking the ‘Fix To Bottom’ checkbox.

The Touch Cookie Bar Widget is fully featured so you can include ‘Decline’ and ‘Cookie Policy’ buttons if desired (see screenshot above). Color, spacing and text options can be applied to give the Cookie Bar the look that matches your website’s design.

 

Further information about the EU Cookie Consent Directive can be found in the European Commission’s ‘EU Internet Handbook‘.

 

 

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